Setting the Fair Market Value

by Tammy Lord 11/10/2019

Image by Andrey Popov from Shutterstock

The term "fair market value" is the price at which an interested but not desperate buyer is willing to buy and a motivated but not distressed seller is willing to sell on the open market in your location. The set value depends on recently sold similar-sized homes with like amenities, upgrades, and location. These are known as "comparables" or "comps" in real estate jargon.

Your best resource for learning the market value of your home is your trusted real estate professional. They have access to lists of homes like yours that sold on the open market in recent weeks and months. Of course, no one can know if your home will sell since other factors might be at work too. Changes in local industry and the job market might cause prices to move either down or up. Weather can factor in also.

What if prices drop?

Should you enter the market just as prices begin trending down, you might choose to set your price just below the fair market value. That way, you won’t be forced to lower your opening price if they keep trending downward. To stay competitive, increase the value, not the price. Professionals know ways to market your home’s exceptions such as recent upgrades, repairs, a new roof, walkability, proximity to social life and other seemingly intangible items that keep your home at the top of people’s list.

What if prices go up?

Neither you nor your agent can accurately anticipate the market. But if prices seem to be going up, set yours near the top of the “fair” values. Try not to overprice your home since doing so can have unintended consequences. Lenders and underwriters operate slightly behind the market adjustments, so when you set a too high price, your buyers may not qualify for financing.

Setting the price

Your agent can help you set the right price the first time. Trust their knowledge and expertise in the marketplace. If you’re not sure about the price, test the waters by asking your agent to keep your home as a pocket listing. That is, a listing they can tell agents and clients about that doesn’t appear on the multiple listing services (MLS). That way, you can see if your pricing strategy gains any traction.

About the Author
Author

Tammy Lord

 

HI. MY NAME IS TAMMY LORD. HOW CAN I HELP YOU?
Buying or selling a home can be the most emotional financial decision of our lives. I have over 24 years of experience as a Realtor in Michigan. I have closed thousands of homes in my career and can assist you with Residential, New Construction, Waterfront, Vacant Land and Commercial properties in Genesee, Oakland, Lapeer, Livingston and Shiawassee Counties as well as any other areas in Michigan. Although I am very proud of every home I have ever helped someone buy or sell, I am most proud of the number of clients that have asked me to assist them time and time again. I have clients that I have helped buy and sell homes 2, 3 and even 4 times. I have had parents recommend me to their children to help buy their first home. Couples refer me to neighbors. Others have recommended me over the internet and in reviews. I have been honored to help families with their loved ones estates. A referral is the highest compliment that I could receive and I am grateful for each and every one of them. Throughout the years of various challenges that can arise when buying or selling a home, my philosophy has been very simple and unwavering. Honesty, patience, and availability.

Buying or selling a home with an experienced Realtor is an important partnership, and that means we need to be in it together. I am committed to that partnership 24 hours a day, 7 days a week, and 365 days a year. I'm always just a phone call away.

"The lighthouse served several purposes for ships over the ages. The first was to warn of dangerous waters…another was to let weary sailors know they were safe and that they were HOME."

I hope I can be your beacon. Give me a call at 810-397-3803 so we can discuss your needs. www.tammylordsellshomes.com